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"I used to think the spotlight would dry the tears, but it only made them shimmer." I Will Cry a River is the debut visual chapter of EMMA’s upcoming project. Merging high-fashion editorial aesthetics with the raw, fluid textures of watercolor and ethereal veils, the film explores the deconstruction of the 'it-girl' facade. When the showbiz glitter fades, all that’s left is the river we’ve built.